GOTY 2025 is already underway.
Every review you collect now counts toward this year’s race.
More details coming soon—keep an eye on this page and our social channels for the official launch.
2024 Grand Prize Winners
🥇 1st Place: Rianna Le – Contiki – $5,000
GUIDE OF THE YEAR 2024 for her passion, expertise, and ability to create unforgettable adventures.
🥈 2nd Place: Luke Watson – Expat Explore – $1,250
A leader whose storytelling and knowledge brought history to life.
🥉 3rd Place: Dale Cline – One Life Adventures – $750
Renowned for his dedication and ability to create once-in-a-lifetime journeys.
Additional Honors
• Social Media Star Prize: Sheena – One Life Adventures – $1,000
Her posts inspired both travelers and guides alike.
• Spot Prizes: $2,000 in travel tech and merchandise, awarded throughout the program to recognize creativity and excellence.
Celebrate All the Guides
Explore the leaderboard to see the exceptional guides who earned special mentions for their incredible work.
How To Join
The 2024 program may be over, but 2025 is already rolling.
Every review you collect now is part of this year’s Guide of the Year journey.
Already registered guides on TourRadar
If you are already registered as a guide on TourRadar, all you have to do is to send the review link to your travelers and start collecting reviews. You will find the link in your profile and your customers must rate the whole organized adventure for it to count.
Not registered yet?
No problemo! Join in a few simple steps to register as a guide and start sharing your review link.
Are you an operator? Inspire your guides to join!
They have to be registered with us as a guide for your organization to participate and then it's all about sharing that magic difference the guides can make for your customers, and your company.
Every review you collect now is part of this year’s Guide of the Year journey.
Already registered guides on TourRadar
If you are already registered as a guide on TourRadar, all you have to do is to send the review link to your travelers and start collecting reviews. You will find the link in your profile and your customers must rate the whole organized adventure for it to count.
Not registered yet?
No problemo! Join in a few simple steps to register as a guide and start sharing your review link.
Are you an operator? Inspire your guides to join!
They have to be registered with us as a guide for your organization to participate and then it's all about sharing that magic difference the guides can make for your customers, and your company.
Step Up: Be TourRadar’s Next Guide of the Year!
With over 50,000 adventures from 2,500 operators, we know a thing or two about organized adventures. And, as we know all about the role guides play, we want to find the best of the best and make sure we let you feel the love.
As a guide, here's why you should be a part of this:
Recognition: Gain the prestige of being recognized as the Guide of the Year, elevating your status in the organized adventures community.
Community: Become part of a vibrant community of guides who share your passion and commitment to delivering exceptional experiences.
Networking: Get the chance to connect with industry leaders, sponsors, and influencers, which can open doors to new career opportunities and collaborations.
By joining us, you are not just applying for an award; you are becoming a valued member of the organized adventures community. Together, let's continue to push the boundaries of what's possible and create lasting memories for every adventurer.
As a guide, here's why you should be a part of this:
Recognition: Gain the prestige of being recognized as the Guide of the Year, elevating your status in the organized adventures community.
Community: Become part of a vibrant community of guides who share your passion and commitment to delivering exceptional experiences.
Networking: Get the chance to connect with industry leaders, sponsors, and influencers, which can open doors to new career opportunities and collaborations.
By joining us, you are not just applying for an award; you are becoming a valued member of the organized adventures community. Together, let's continue to push the boundaries of what's possible and create lasting memories for every adventurer.
Program Partners: It Takes A Village
TourRadar's Guide of the Year award is proudly brought to you in partnership with Trip School and The Global Guide Alliance. Their involvement in the Guide of the Year award signifies a commitment to excellence and a desire to celebrate those who set new benchmarks in the industry.
Trip School
Trip School stands at the forefront of adventure education, offering a blend of cutting-edge training programs, workshops, and experiential learning opportunities. Their commitment to fostering a new generation of skilled, knowledgeable, and passionate guides is unparalleled.
The Global Guide Alliance
The Global Guide Alliance is a network of seasoned guides, adventure experts, and industry professionals dedicated to uplifting the standards of organized adventures worldwide.
Trip School
Trip School stands at the forefront of adventure education, offering a blend of cutting-edge training programs, workshops, and experiential learning opportunities. Their commitment to fostering a new generation of skilled, knowledgeable, and passionate guides is unparalleled.
The Global Guide Alliance
The Global Guide Alliance is a network of seasoned guides, adventure experts, and industry professionals dedicated to uplifting the standards of organized adventures worldwide.
Excellent
Based on 8,092 reviews
Everything you need to know
How can I participate in the Guide of the Year program?
To participate, you simply have to be registered as a guide on TourRadar and officially work with one of our tour operators. Your customer reviews are the key to your participation so make sure to put your best foot forward with your groups and ask them to review your organized adventure.
What criteria are used to select the Guide of the Year?
The Guide of the Year is selected based on various factors, including the quality and quantity of reviews received, engagement with travelers, and overall impact on the organized adventures community.
What are the benefits of receiving the Guide of the Year Award?
As the Guide of the Year, you’ll receive recognition for your excellence in guiding, along with the grand cash prize from our $10,000 USD prize pool. Additionally, you’ll gain exposure within the industry, potentially leading to new career opportunities and collaborations.
How can I increase my chances of being selected as the Guide of the Year?
Focus on delivering exceptional experiences to travelers and encourage them to leave positive reviews on TourRadar. Engage actively with TourRadar’s platform and community, showcasing your passion and dedication to guiding.
Want to know where you rank?
Visit your Guide profile to see your score, and check the Guide of the Year Leaderboard to see the top guides of the moment. If you’re not there yet, don’t worry—we frequently update it. With enough awesome reviews, you can climb the ranks and showcase your guide personal brand to millions!
What about Guide of the Year 2025?
The 2025 edition is already in motion—every review you collect right now is part of the race. The official launch? Just around the corner.
Stay tuned right here, and on our Instagram and TikTok channels, as we roll out what’s next. New year. New guides. New stories to tell.
What's the point of attribution for reviews?
Reviews are attributed points based on the star rating given by customers:
5 points to 5 stars
4 points to 4 stars
3 points to 3 stars
0 points to 2 stars, 1 star, or 0 stars
Additionally, 2 points are awarded if the customer uploads at least one photo with the review.How can I ensure reviews count toward my profile and leaderboard points?
For reviews to count toward your profile, travelers must complete all sections: Itinerary, Transportation, Accommodation, Meals, and Guide rating.
If the guide rating is skipped, the review will appear only under the tour, not your profile.
Log in to your TourRadar guide profile and use the Review Link Generator to collect reviews. Share the link with travelers and remind them to confirm their email after submission to ensure their review is finalized and counts toward your leaderboard score.